jeFfOrd CurRé is no artificial intelligence, but an artist at the forefront of a fun, faith, and frolic revolution. He is the ruggedly cool Celebrity brand good life influencer, operating beyond the fog of algorithms, cancel culture and popular opinions. If the opposition trial of HOMEBOX OFFICE Inc. Vs. JEFFORD CURRÉ did not make it into historical public records, no one would have ever believed it. After almost a year and a half of an all out legal proceeding before the trial board of the United States Patent and Trademark Office, HBO withdrew with prejudice. The worldwide multi media broadcast entertainment corporation was attempting to stop the trademark registration of Jefford’s NEW WORLD OF BOX OFFICE EXCITEMENT. Home Box Office Inc. is the producers of television shows such as Sex in the City, Game of Thrones, The Wire, The Sopranos, VEEP, Succession, True Detective, Curb Your Enthusiasm, Boardwalk Empire, Silicon Valley, Girls, True Blood and Big little lies, just to name a few. Everyone was convinced that there was no way Jefford could come out on top fighting back against such a powerful corporation. His surprising defeat of the major conglomerate’s opposition sent shock waves throughout the film entertainment industry