Echoing the sentiments of organic joy seekers, JEFFORD CURRÉ ignites a Festival riot of a good time like no other. In the spirit of wild dance celebration, leisure and luxury, he  connects a worldwide tribe of really cool people, who want the same thing – a  lifestyle of  abundance, slightly radical love and a wildly advancing culture, not afraid to live free. Jefford is disrupting the game, raising the vibration and advancing a cooler world culture. Critics call him, a super inclusive  brand  masterpiece that rips with no validation, what’s even worst, he’s not even trying to be like the rest