Echoing the sentiments of organic joy seekers, JEFFORD CURRÉ ignites a Festival riot of a good time like no other. In the spirit of wild dance celebration, leisure and luxury, he connects a worldwide tribe of really cool people, who want the same thing – a lifestyle of abundance, slightly radical love and a wildly advancing culture, not afraid to live free. Jefford is disrupting the game, raising the vibration and advancing a cooler world culture. Critics call him, a super inclusive brand masterpiece that rips with no validation, what’s even worst, he’s not even trying to be like the rest